A redesign and update of FairFX, a leading best value travel cash, currency cards and money transfer provider in the UK.
The strategy for the design would really focus on reflecting the true experience of the brand and their customer-first ethos. Injecting a vibrant strong and professional culture and personality was the key and the end result was a mark that both reflected the functional nature of the company unified with the ambitions of the brand.
FairFX also asked me to produce for them a comprehensive 30+ page brand guidelines document showcasing the processes and guidelines to sustain the brand throughout their various departments.
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